As our name suggests, we strongly believe in natural, minimally processed products with no harmful chemicals added - be it for food or personal care items.
Why is it so important for the product to be natural? Because processed, toxic chemical-laden products do more harm than we know. Exposing ourselves daily to
these harmful ingredients is as good as "slow poisoning" which over time can lead to major health issues.
We sourced only natural or organic personal care products including dietary and other products. We strive to gather and share healthful information and will continue our search for natural alternatives for every possible need.
We can tell if a product is 'natural' by reading the ingredient list on a label. If an independent and credible third-party company certifies that the product is natural or organic, this reinforces the claim. Please refer to our ingredient knowledge page to learn how to read an ingredient list.
We may also distinguish the difference between natural products during use. For example, when we use natural soap on wounded skin, there is no 'biting' feeling (the chlorine tap water will give you the sting) nor does skin feel dry or itchy after use, in contrast to products with harmful ingredients.